Cappex’s Innovative Approach

What is this Cappex? Where did it come from? How did it get here? Just how, exactly, is it changing the college admissions process?

All those answers are wrapped up in this tidy press release. Read it after the jump:

Highland Park, IL—April, 2007— —the College Application Exchange — has introduced a new, free and innovative approach to helping students make better choices when selecting a college.The Chicago-area based startup is headed by chief executive officer and chairman Leon Heller, who is best known in the higher-education industry for his success as chief executive officer and chairman of from 1996 until it was purchased by Monster Worldwide in 2001. helps students in a unique way — by letting them know which colleges are likely to want them before they actually apply.

“Without the process is inefficient. Colleges spend a great deal of time, money and energy looking for students; and students spend a great deal of time, money and energy filling out applications and looking for the right college. The platform provides a venue for colleges and students to meet and interact in a more efficient and effective way,” said Mike Moyer, president and chief operating officer. “Opportunities are often missed because colleges and students are simply unaware of one another.”

It works like this: Students complete a profile on detailing their interests, extracurricular activities, grades and test scores. Next, they receive invitations from colleges who think that— based on their profile— the student would be a great fit. Invitations are delivered on the site to ensure privacy and reduce spam. The site has optional features that enable better collaboration between students, parents and guidance counselors. The team works one-on-one with colleges to showcase their distinguishing characteristics to better inform students. The service is free to students, parents, guidance counselors and, in many cases, free to colleges.

“’s executive team and advisory board bring a wealth of experience in education, marketing and technology, and they are leveraging their industry savvy to generate a national presence. The response has been phenomenal,” said Moyer.

“Having worked with thousands of guidance counselors, financial aid directors and admissions’ personnel, I understand the importance of taking the needs of the education community into account when designing a new service. Trust is critical when working with this community and with students’ personal information”, Heller said. “Selecting a college is one of the most important decisions a student will make. Investing a few minutes on could radically affect the direction of their lives.”

Heller said he hopes that ultimately Cappex will make a difference in the lives of students who may otherwise be unaware of the opportunities that are available to them.


  1. Nitin Patel says:

    A very good stuff, I really liked it! I will forward this to all of my friends.

Leave a Reply