Posts Tagged ‘universities’

Cappex.com Announces New 2011 Scholarships for Innovators and Volunteers

Two $5,000 scholarships recognize high school students who lead with their hearts and minds.

Chicago, IL – February 1, 2011– Cappex.com, a comprehensive college search and scholarship portal, is proud to announce the ‘’High School Innovator of the Year’’ and ‘’Lead With Your Heart’’ Scholarships, each worth $5,000.

Innovator of the Year

The scholarships recognize students who have put significant work into their passions and have made strides in advancing the greater good.

The  ‘High School Innovator of the Year’’ Scholarship is for high school students who have invented something noteworthy or improved a process that affects their fellow students, city, or town during their high school careers.

“We know that innovation is not just driven by businesses. It’s driven by people,” said Chris Long, president of Cappex. “This scholarship recognizes the next generation of innovators.”

Lead with your Heart

The ‘’Lead With Your Heart’’ Scholarship is for students who have dedicated their time to working for the greater good.

“This award is about selfless service that has made a big impact on your community or beyond,” said Long. “If you are dedicated to volunteering, this is your opportunity to be recognized for it.”

Students can apply to the scholarships during 2011 at www.cappex.com/scholarships.

An Interview with IUPUI’s Bobby Bell About College Search Social Media Sites

Categories: Admissions Advice

Bobby Bell, Assistant Admissions Director at Indiana University – Purdue University Indianapolis (IUPUI) answers six questions about his department’s approach.

How is IUPUI using college search social media sites?

We use a mix of several college search social media sites to turn prospects into applicants. We also use Facebook and Twitter to get the IUPUI story out.

What do you see as the key benefits of the sites?

They allow us to reach out to students who we might not normally be able to meet through the conventional methods. For example, when George Hill first signed with San Antonio Spurs, we sent a message out through one of the sites saying he went to school here – see where he got his start. Response was almost instant: The San Antonio prospect pool quadrupled within 24 hours.

It’s nice that, with Cappex, we can call our rep and say hey we want to send a message like this out, and within a day, we’ve got a message out there.

College search social media tools account for about 2% of our total apps, however we primarily use those tools for targeting our nonresident populations – an area we’re trying to grow. For those non-resident populations, they account for 6% to 7%.

How are you integrating online tools with traditional off-line recruiting programs?

We’ve used the tools to make students aware of our presence at a particular event such as college fairs. It can anywhere from a small high school visit, like if we’re going out to California, and we can search out students from specific high schools to let them know we’re coming out there. We’ve also used them to promote national college fairs and campus events.

We have been been fortunate at IUPUI to have some very unique undergraduate majors and academic schools, and we regularly use tools including Cappex to push out messages to students who have similar academic interests. For example, Music Technology was something we launched two years ago, and when that school was just getting started, we sent out a message to any students who had similar interests and got a great response from it. We also send out these messages through traditional postcards and email. So, the messaging through the college search social media sites complements the emails and offline mailings.

Once we’ve made initial contact with a student through the sites, we usually put those students into a more heavy email stream.

How can college search social media be used to provide a campus experience online?

What we can do is talk about the in-person opportunities as much as we can but we also realize that, if you’re in California, it’s going to take a large commitment to get you out here to check us out. To get you to that first step, we’ve got our interactive Web tour that our communications marketing office developed. We’ve got our videos through UniversityTV. Since it’s all Web based, we can push any of that out to students. And then you have the YouTube experience as well.

I think those things have eventually led to more students taking the next step by submitting an application (we have a lot of stealth applicants) or taking the next step by participating in one of our on campus events. For us, the hardest thing is getting people to understand who we are, and I think those tools give us a lot more flexibility to do that.

Recently, I’ve been working with a California a student who sent us a message through Cappex that she had a question about the IUPUI application. We’ve been able to continue the dialogue. And now we’re going to have our California recruiter meet with her.

What do you think the future holds for college search social media?

I could see college search social media not just introducing students to schools, but taking a more active role in helping see that student through application and matriculation.

What advice do you have for other admission officers to best integrate the sites into their recruiting programs?

Come up with a plan on how to qualify and respond to inquiries generated through the tools. Would it be a follow up message trough one of the sites, an email sent directly from the university, or should they start receiving your letters and postcards?

Have fun with it, too. Don’t sound forced. Don’t make it sound like you’re 18 because that always fails. You can still have fun with it while keeping a mature voice.

For more on this topic, read our latest white paper with trends on how college admission offices are integrating college search social media sites.

June Scholarship Winners Announced

Cappex.com announces two new scholarship winners for June 2010. Congrats to all our winners!

Calvin H. “I Don’t Want To Pay For College” Summer II Scholarship Winner:
Calvin H., from Tigard, OR, will be starting his freshman year at Northwest University this Fall and plans on majoring in History & Political Science, with a minor in Accounting. Calvin is an honor roll high school student who is an active leader in his church and well as in his high school’s LINK program, which helps freshman make an easier transition into high school. Calvin also spends time volunteering at a day camp for 1st through 3rd graders and working with the homeless through his High School Youth Group Leadership team. As a Co-Captain of his high school tennis team, Calvin developed skills that helped him in other areas. Calvin hopes to join his college’s debate team and participate in Student Congress!
Tyler D. “I Don’t Want To Pay For College” Spring Scholarship Winner:
Tyler D., from Gilbert, AZ, is majoring in Biological and biomedical sciences and health professions. Tyler is the Secretary of the Arizona Men’s Soccer Club and a team leader in the Arizona Blue Chip Leadership Program. Tyler is also a volunteer for Hospice, assisting Hospice nurses as well as interacting with elderly patients. As an Organic Chemistry Preceptor, or teaching assistant, Tyler held office hours, tutored students and held review sessions. Tyler has also held a Clinical Rotations Internship, which helped prepare him for his future career in medicine.