Universities use YouTube to attract college applicants

With more students filling out college applications than ever before, it's little wonder that universities are doing everything they can to attract the best and brightest applicants. In an attempt to leverage the power of social media and the popularity of TV shows like Glee, some schools are making musical YouTube videos promoting why students should apply there, reports The Washington Post.

Students at the University of Rochester (UR) in New York created a music video highlighting why the school is a good fit for prospective applicants. Titled "Remember oUR Name," the video features students rapping about the facilities, community and programs at the school. The news source reports that the video has already been viewed more than 68,800 times, making it a popular marketing tool for the small liberal arts college.

However, UR is not the first school to use such an approach to attract students. According to Gawker, Yale University's "That's Why I Chose Yale," a 15-minute video featuring singing, dancing and sweeping shots of the Connecticut school's sprawling campus, was popular with prospective students due to its catchy dance routines and inventive songs.

When you're doing a college search, although it's fun to look at videos like these, it's more important to choose a school that offers the major you want at a price you can afford.

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