Miami University in Ohio has reported a 96 percent increase in the number of college applications received through its early decision program, reports The Washington Post. More than 900 students applied to the school through the system, and 682 were accepted.
Officials at the college say that the reason for the substantial increase is heightened focus on the school's graduation rate and the strength of its undergraduate degree programs.
"Parents want to know, what is my child going to get in terms of return on investment," Michael Kabbaz, associate vice president for enrollment management at the university, told the news source. "All we started to do was to be much more explicit about the outcomes. I really believe it was the marriage of stronger marketing efforts around return on investment."
Several schools across the country have seen increases in early applications. According to The New York Times, early decision applications increased by 23 percent at Duke University, 20 percent at Boston University and 15 percent at Northwestern University in 2011.
If you're considering filling out an early college application, make sure to research financial aid options carefully – some schools require a mandatory acceptance of an offer if you apply through these systems.
Tags: college applications