AS COLLEGE TUITION COSTS SOAR, REVOLUTIONARY WEB SITE FOR FINDING MERIT  SCHOLARSHIPS LAUNCHES Provides Students & Parents Easy Access to Billions of Dollars in Merit Aid from Colleges Across the U.S.

Highland Park, IL, September 22, 2008 – (, the first web site to provide a central and comprehensive resource for matching students to merit scholarships from colleges, has officially launched.  At no cost to the user, is the only web site dedicated to giving parents and students access to information about the $11 billion available in merit aid from more than 1,800 colleges across the country.

The launch of this web site couldn’t be timelier with college tuition costs continuing to escalate – up 8% every year – as many Americans are struggling  during these uncertain economic times.  Merit scholarships can typically help reduce the cost of college tuition and fees from 25% to 50% and sometimes up to full tuition.

“By logging onto, both college-bound students and their parents can access an enormous amount of scholarship information, saving countless hours of time calling or researching each college individually,” remarked Leon Heller, CEO of  “We provide an organized and effective tool to help make one of the most important decisions in a person’s life.”

Merit scholarships offered by colleges are not just for 4.0 students.  They are awarded to a broad range of GPAs and to those with accomplishments in leadership or community service.  In fact, more than 25% of full-time college freshmen receive merit aid scholarships, many of which are renewable beyond freshman year.

Information about merit aid scholarships could considerably alter the college selection process as it is normally presented after a student applies to an institution.

“Knowing that a school is more affordable than previously thought could be a huge determining factor in where a student chooses to apply,” said President & COO Chris Long.

About ( is the first-ever comprehensive web site dedicated to helping students and parents discover merit aid scholarship opportunities nationwide. includes billions of dollars in merit scholarships offered by thousands of colleges across the U.S., matching student profiles with specific college programs.

Created by the developers of, a site for helping students find their college fit, believes that understanding complete college costs, including available merit aid scholarships, is an essential part of determining which colleges might be a good match.  To fully weigh their options, students and parents should know about merit aid scholarship opportunities before applying to colleges.

For further information or to arrange an interview with a member of the senior management team, please call (212) 843-8073 or email or visit

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