Cappex in Crain’s

Crain’s Chicago Business has a look at the big money some people are paying for private guidance counselors. Advocates claim these counselors not only help students get into college, but serve as life coaches. They should do plenty, because they charge several thousands of dollars for their services ($550 per hour in some cases).

The piece also quotes a Cappex user Caroline Hudson, a senior at a high school just outside Chicago. Her words are reassuring to the majority of students that won’t be getting a private counselor. From the piece:

“‘It’s sometimes scary knowing that I’m on the same level as students who are hiring personal advisers to help their essays,’ she says. She settled for help from her attorney father, an older sister who had gone through the process, and Cappex.com, a free college matchmaking service of sorts based in Highland Park.

“The result? She’s been accepted to Duke, Harvard, Cornell, Northwestern and the University of Illinois.”

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