Ohio-based university to accept video college admission essays

As technology and the internet become increasingly common in academic life, the University of Dayton (UD) in Ohio recently announced that it will begin accepting video essays from prospective students, according to the Dayton Daily News.

In addition to providing applicants with another way to complete their college applications, students who submit video essays can also compete for up to $50,000 in scholarships at the school through a contest held on the university's Facebook page. Students can choose to submit a traditional written essay as well as a video.

"The college application is something that is so steeped in tradition and ritual," Kevin Schultz, assistant director of university marketing and digital innovation at UD, told the newspaper. "We kind of like to flip things on their head."

The move by UD could signal a shift in attitudes towards internet technology and social media. According to a recent survey by the Educause Center for Applied Research, 90 percent of undergraduate students use Facebook and other social media websites as communications tools.

Would you consider making a video instead of writing an essay?

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